Maria Silvia Avi


Sustainability is a hotly debated topic in science, doctrine, society and politics. We often hear or read that sustainability, although not implemented by various categories of actors, physical or legal, is widespread thanks to the communication implemented in recent years. When addressing this issue, all scholars refer to the Triple Bottom Line . This article will show how this concept is now obsolete, as sustainability, to be implemented by companies of any size, requires two elements that are not considered in the Triple Bottom Line: culture and ethics. The article will show how the Triple Bottom Line must be superseded by the Quintuple Botton Line , which, by now, represents the future.
Keywords: Triple Bottom Line, Quintuple Bottom Line, sustainability, green washing, sustainable corporate behaviour, integrated report.

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